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Our jewellers are diamond experts

Diamond Story are a bespoke jewellery and diamond specialist based in the heart of Melbourne CBD. We take custom design ideas from our customers and turn them into reality. We believe in creating pieces that not only fit our customers’ expectations but also their budget.

At Diamond Story, all our jewellery is custom made by our master jeweller at our workshop. Our master jeweller is guided by the experts Paul Chung and Aaron Tang, to ensure all pieces are designed intricately to meet customer expectations. A wedding ring that is lovingly made by Diamond story is handcrafted to become an exquisite piece. All of our diamonds are 100% eye clean with absolutely no discolouration.


Internationally sourcing the best stones

With branches in Melbourne, Hong Kong and shortly expanding to Singapore, Diamond Story are truly an international company dedicated to sourcing the best stones. Our experienced team takes pride in providing unique custom made jewellery, in our workshop. We also have a large range of in- house bespoke jewellery to select from, with stunning designs.

Being in the industry for over fourteen years, Director Paul Chung has a vision to transform how the diamond industry caters to its customers.

“I realised that even with all the resources available online, people were still misinformed about diamonds. This eventually led them to be misguided in some way while making a purchase. At Diamond Story, we want to change that and put the customers first”. Diamond Story came into existence with just one purpose in mind- “Educate the Customers”. For Paul Chung the love for diamonds came by starting out in the industry for about 14 years back. Since then, he has been ensuring that all his customers are satisfied and happy with the service that they receive when they come to us.


Handcrafted exquisite jewellery

With all the beauty and romance, diamond rings and bands are a popular choice for wedding and engagement rings. Designed with superior craftsmanship, our superb rings are personalised and unique, expressing your true eternal love. We at Diamond Story also have an expansive collection of gemstones and pearls.

Many couples searching for their dream diamond, find that they become overwhelmed with the amount of information. At Diamond Story we understand that you are wanting the perfect ring, and we ensure to make your experience stress free, providing the best advice. As a wholesaler Diamond Story opened its doors to the public, creating an extraordinary place to go for expert advice.

Their motto is to have competitive prices, high quality workmanship, supportive service, and listen to the couples vision. Understanding that everyone has different concepts, and preferences, at Diamond Story they arrange one on one appointments. This allows couples to be involved in the design process, and for Diamond Story to match the perfect design suiting the personality of the wearer, so that the ring is forever treasured.


Services We Provide:

  • Jewellery- we specialise in Diamond Engagement Rings and Wedding Jewellery
  • Selection of stones and GIA certified diamonds
  • Free Consultation
  • Resizing, Plating and Polishing and Servicing of Jewellery
  • After sales service
  • Bespoke Gold, Platinum and White Gold Jewellery design and creation


Start the beginning of your forever Story with Diamond Story, by calling us arrange a one on one, no obligation appointment, or drop into our store for expert advice. We would love to meet you.



Aaron was a pleasure from the moment I first made an enquiry about purchasing a diamond engagement ring. My interactions with other brokers and retailers in Sydney was not enjoyable. I am very detail oriented and was very particular with the specs I was looking for. I asked a lot of questions, and Aaron was patient, informative, and most of all, honest. For that reason, I actually flew from Sydney to Melbourne to visit Aaron and the business in person. It was excellent. I am very grateful to him for his work, and Diamond Story as a business. You will find them ethical, honest, competitively priced, and informative during consultation. The end product was brilliant. Absolutely stunning, and my fiance is over the moon. Very pleased and will be recommending all friends and family here in the future.

– Jay Fella

Paul and Aaron at Diamond story are always helpful and no job is to big or small highly recommend these guys for fixing jewellery to making new items. My single pendant diamond necklace that was a gift from my husband is a magnificent piece. Thank you, Paul, for recommending the stone and the setting, absolutely love it.

– Debbie Williams

Aaron at Diamond Story was very helpful in choosing, sourcing, and setting a diamond for an engagement ring. He was always polite and immediately responded to my queries and requests. Comparing the price and service with what I was offered by conventional retailers there simply wasn’t any contest. Highly recommended.

– Adam Gascoigne

Aaron was so helpful in securing my overseas diamond that i was set on. He worked his magic to get me the best price on it and to also fight off another potential buyer by reserving it quickly. With frequent, open and respectful communication we moved very swiftly in designing the custom ring to set the stone on. I appreciate Aaron’s efforts and the company’s excellent customer service. Highly recommend these guys!

– Ben Moore

I was referred to Paul by a friend after searching many stores and getting confused with all the options. Paul made it really easy and explained how to choose the right diamond for my budget. It was amazing the quality and value for money of what I could get through Paul compared to the other big-name brands! He was so good I went back a year later and organised pearl earrings. He doesn’t just specialise in diamonds. Would highly recommend!

– Len B

Had our engagement ring done. Then our wedding rings. Then an eternity ring. Guess why I went back to these guys time and time again. I’ve sent three friends to get similar things done and they are also going back for more. 5 stars people

– Subi


Checkout Diamond Story Watch Video

Q What type of setting is suitable as an engagement ring?

There are endless options for engagement ring settings, however, it is suggested that you consider two important factors when selecting the setting of the ring:
1. Will you be wearing the ring every day?
2. What type of work and activities will you be doing whilst wearing the ring?
The answer to these questions will help determine the most appropriate style of setting. For example, a high, claw set engagement ring may not be suitable for someone who wants to wear the ring every day and is very active, as it may catch and be more susceptible to knocks and damage, when compared to a lower style setting. The more claws there are in a setting, and the thicker the claws, the more secure the setting will be for the stone.

Q How do I know that the diamond in my ring is what the diamond certificate says?

The best way for a diamond to be identified is via a laser inscription on the girdle of the diamond. Your diamond certificate will tell you whether your diamond is laser inscribed. It can be viewed using a 10x loupe. Alternatively, a registered valuer or qualified gemologist will be able to identify if the inclusions match the inclusions plotted on the diamond certificate.

Q Can I have a coloured stone ring resized?

Most coloured stone rings can be resized, with the exception of organic gems such as pearls, amber and opals. Certain stones, such as emeralds, require an extra level of care as they cannot be subjected to the same processes that other coloured stones can withstand. A qualified jeweller will be able to identify what process can be applied to each type of coloured gemstone.Organic stones cannot be heated and would therefore need to be removed from their setting prior to the ring being size.

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